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Creating Systems That Understand People

Hamilton-based graphic designer with over four years as an Associate RGD member. I specialize in branding, digital and print design, and social media content, creating visuals that are both creative and strategic. My work focuses on building consistent, reusable design systems that help businesses communicate clearly, while my collaborative approach ensures every project aligns with client goals and delivers impact. Passionate about design, learning, and problem-solving, I bring creativity and attention to detail to every project I take on.

Core Skills

Research & Strategy

User Research | Competitive Analysis | information architecture | User Journeys | Usability Testing | A/B Testing | Analytics

Design & Branding

Visual Identity & Logo Design | Typography & Layout | Colour Theory & Composition | Print & Digital Collateral | Illustration & Iconography |

Figma | Microsoft Office Suite | Adobe Creative Suite | Canva & Affinity | After Effects & Premiere Pro | 

Tools

AI & Emerging Tech

AI-Assisted Design | Prompt Engineering for Design | Generative Design Tools | Automated Testing | Predictive UX | Personalization Algorithms

Collaboration

Workshops | Stakeholder Management | Agile/Scrum | Design QA | Dev Handoff | Cross-functional Leadership

MacKenzie Martin

Featured In

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RGD logo

Mentored by Josh Skinner (BMO), Patrick Burd Region of Peel), & Scott Christie (BLVRD)

The Hamilton Spectater

International Womens Day

Lions International

Lions Club Website Revival

Mohawk College

Post-COVID Design Club Revival

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