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Hi, my name is MacKenzie Sterling Ray Martin
i
design, animate, and illustrate.

Let me show You...

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Hello

ABOUT ME

To be candid, I find myself uncertain about the direction of my journey in the creative field. Despite my experiences in this limited time, there's a lingering sense that something is missing. We're all perpetual learners, capable of finding creative solutions to problems, so who am I to assert my superiority as a candidate?

Embarking on a creative career, especially at the outset, is often deemed the most challenging phase. I placed myself on this journey during less-than-ideal economic times, but assigning blame isn't productive.

So, what's my point? I've been passionate about creativity throughout my life, accumulating knowledge from various masterclasses, and formal education, and investing my earnings back into continuous learning.

A consistent theme in my journey is the yearning to be part of something larger—a community of like-minded individuals striving for common goals, infusing vibrancy into people's lives. In a world often fixated on negativity, I aspire to contribute to helping people appreciate the full spectrum of beauty in life. While my portfolio may not fully reflect this aspiration yet, perhaps the answer to 'Where will I see myself in five years' lies in fostering mutual growth. I want to facilitate the personal and professional development of others, just as I hope they do for me.

That sounds pretty good, right? Not like I'm trying to win any awards, but I'd say just by rereading that a few times, it seems pretty passionate
and concise.

DON'T READ ALL ABOUT MY VALUES AS A DESIGNER RIGHT HERE ^ 

I'm not altogether sure what to write about in this section. Do I make you read a resume of all my work? What work?! Do I pander to meet my future employers at their feet begging for them to notice my skills or knowledge? or do I come off edgy or radical to those who read that now shocked, and just roll with that?

MacKenzie's brand profile showing his head opened like a trap door exposing their-self inside

MY VALUES

  • Creativity:
    My passion for creativity and my love of art drives my process. Exploring through multiple genres of artists, the use of colours, fonts, and motion.

     

  • Quality:
    Quality communication is key to ensuring thorough client satisfaction. Projects can be complex, but my goal as a designer is to make the process as smoothly guided as possible. 

     

  • Collaboration:
    In teams of any size, shape, or direction, I excel in the place of leadership or player. As an aspiring personality hire, I aim for inclusion and functionality in a professional environment.

     

  • Adaptability:
    My adaptability as a designer is unparalleled, from budgetary conflicts, time crunches, or big asks from a client, I'm there.

  • Integrity:
    I believe as much as any designer that beauty is in the eye of the client, however, I wish to work with clients to create eye-catching work that shows creativity and life.

  • User-Centric Design:
    Every piece of thought that goes into the work I make aims to create an enjoyable experience for most and "huh, nice" to some.

  • Inclusivity and Diversity:
    I make it a strong goal to allow my skills to help communities of all types. I want to make their voices louder and help instill confidence and success. 

     

  • Continuous Learning:
    My continued effort to learn, soaking up skills and knowledge. Sitting in on webinars, listening to podcasts, and even studying and re-studying collections of resources to aid my abilities.  

     

  • Problem Solving:
    Unique challenges are a common part of the job, restraints can drive creative solutions. If I can't find a solution, I work harder to invent one. 

     

  • Communication
    Without stable communication a project easily fails, building a relationship with clients can make or break a design. With stable almost on call communication, that guarantees the needs of clients are met.

     

  • Sustainability:
    Working with a creative project, I seek to make the proper calls for how sustainable the project can be. Whether the use of greener alternatives or working with smaller companies that have tighter budgets to operate under. finding a healthy solution, can offer an exciting challenge.

just saying...

Pretty damn employable if you ask me...

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“Informant” Name Style

{The Brief: Namestyle development for an international newsgathering organization Informant}

Research and development project

Personal professional development

The target market is a “decision-makers in the business” community and in particular, journalists working in print, screen, and radio. Informant should be positioned as a reliable and well-informed sources of impartial current affairs reporting in the realms of high-quality business-to-business consultancy.

{The Graphic Design Exercise Book - 2nd edition by Jessica Glaser - Section 02 Visual Identity & Branding - Brief 02 - Namestyle project}

  • The main challenge of this design is the large scope of possibilities in audiences, businesses vary how they opposite but fit a rigid core of professionalism. Additionally, with available creative leniency, the project is open to the interpretation of the designer to develop a visual voice for how this business theoretically is branding itself. Furthermore, the project refers to having the style useful across mediums but does not specify which are most appropriate.
     

{The Brief: Namestyle development for an international newsgathering organization Informant}

  • The Design must function in both two-colour and single-colour versions, and be legible at both large and small scale, in a variety of contexts.

  • Typographic interpretation of the name “Informant.” Must work in two/single-colour format. Conveys the essence of “business” activity.

  • It must be visually interesting, clearly legible, impactful, and indicative of Informant’s impeccable reputation of high-quality journalism and newsgathering.
     

Companies that were studied in their format for information collection and news broadcasting were The Toronto Star, The Hamilton Spectator, Reddit, Linkedin, and Vice. Each company was studied for its visual branding and where highlighted for its current platform design. Both the TTS and THS produce print news while Reddit, Linkedin, and Vice, all have unique ui.
 

When developing the visual brand I wanted to remain consistent for their needs of using this in professional use. Researching current formats of information-gathering resources, it was determined it needed to have a unique look while remaining universally legible.
 

When formulating the concept developed in this project I first broke the word down to try to distinguish what characteristics I could pull from the word itself. Words such as inform, info, & ant became useful in breaking the word into a formula for visual language. Ant seemed like an interesting direction, as it’s widely understood of ants collect resources for their colony. This later shows in the use of a dotted line and breakdown of the word combining the use of two drastically different fonts.

  • Imagery Concept - Ants: I wanted the visual reference to tie with ants, insects that do very well keeping each other informed and together. Colony builders, collectors of resources, and team workers, a visual of how I believe “informant” may operate in a modern time of media uncertainty.

  • Visual Concept 01 - Dotted Line: The line was intended to almost symbolize a simple line of ants and resembled a line classically used in document correction. Colour could be paired to resemble the visual as well be paired with “in” & “ant”

  • Visual Concept 02 - info: For usability the design choice was made to break the word into “info” for use in mobile or thumbnail use. The prior two design elements remain intact and further the visual intrigue of the font choices.

  • Colour: Colour was not chosen for this project but it should be interpreted that the font Lugrasimo and the dotted line should have colour used in choice opportunities such as branding variation, accessibility, etc. Defult the design mainly uses black and white.

  • Font Choice: Both fonts used in the design were chosen with accessibility in mind. Arial and Lugrasimo were two that complimented each other while offering a distinct difference, one being san-serif and the other decorative-serifed. Additionally, both are Google fonts accessible. “Form” was chosen to show structure, reliability, and its size relation to the “t” at the end of “ant” balanced the word, blurring the two fonts better together. “in” & “ant”, were chosen to align together to act as overall as the first inception of “ant” later to be paired with colour change that is paired with its dotted line.
     

The imagery used to convey its information-gathering focus, centers on wider common issues of climate disasters, activism, and breaches of human rights. The focus of the chosen style was to resemble a sense of structure and community seen in ant colonies.
 

Elements were incorporated for the informant’s name to look cohesive while also visually interesting. The fonts were broken down to offer curved sophistication while allowing its form to seem ridged and professional. Dots were used to resemble a trail of ants and a line usually associated with Word documents referring to some correction needing to be made. The line acts as a means for wide design elements to be incorporated adding a fun element to the company’s overall style. It can be for other colors or be included in design elements within other publications or events.
 

Software used in the development were: Illustrator, Photoshop, Pintrest, Freepik (Stock)